Dordt Brand Guidelines
Dordt Water Management is a company that is different. We’re commited to communicating that difference across all our channels. This page is here to help our partners and brand advocates clearly communicate what Dordt is to the outside world.

Brand Standards
Dordt Water Management is here to serve and solve our customer’s
water management needs so they can grow their investments. Any communications under the Dordt brand must remain consistent with that mission. This means all communications will be respectful, kind and useful to our customers and the market at large. Any use of offensive or foul language in our communications is strictly prohibited.
Our Logo
The Dordt Water Management logo incorporates a silouette of the “Grote Kerk” cathedral of Dordrecht in the Netherlands and a Canadian Maple Leaf, signifying the faith and national roots of those who founded Dordt.

Our Colors
DORDT NAVY
HEX #31518C
RGB R49-G81-B140
CMYK C90-M76-Y18-K4
DORDT GREEN
HEX #40AC31
RGB R64-G172-B49
CMYK C75-M5-Y100-K0
DORDT GREY
HEX #7A7B7A
RGB R122-G123-B122
CMYK C53-M45-Y46-K10
DORDT ORANGE
HEX #EB6900
RGB R235-G105-B0
CMYK C3-M72-Y100-K1
Our Typography
The Dordt Water Management logo utilizes the font types Geometric Slabserif for its word mark, and Avenir Next Bold for its logo type. For any marketing, employees and brand advocates are encouraged to use sans-serifed type with a bias towards font types such as Avenir or open font types such as Inter.
Identity In Use
Dordt Water Management is about authenticly communicating our abilities and strengths with humility to our market. Visually, this means using the brand elements correctly. The following gives examples of correct and incorrect usage of the Dordt brand. In the correct usage example, The logo is prominent and is cleared visually around its perimeter.
PROPER USAGE EXAMPLE

EXCLUSION ZONES
For any marketing communications, no text or visuals should be within a perimeter of one quarter the size of the logo mark.


Voice and Tone
In all our marketing communications, we are intentionally authentic and “to the point” about what we can do for our customers, without unneccesary pride or irrevence. This means when writing externally we are using a vocabulary that is honest, clear and without pretension. We speak plainly but kindly and we always respect the viewer/listener.
Email Communications
Dordt Water Management uses the font type Century Gothic at 10 PT for any email communications. When communicating under the official Dordt Water Management brand, employees and brand advocates are reminded to avoid any rude or offensive written copy. We are different not only in how we serve the customer, but also in how we act and speak.
Social Media Communications
Dordt Water Management brand advocates and employees are encouraged to like, share and repost Dordt related communication on Linkedin as our primary social media channel.
Any reposting should follow the aforementioned standards, and any organic posting when mentioning or under the Dordt brand should avoid any rude or offensive written copy. We are different not only in how we serve the customer, but also in how we act and speak. This means posting edifying and encouraging copy when tagging or mentioning the Dordt Water Management brand.
Any imagery that is to be posted on Linkedin under the official Dordt brand should be checked by Social Media managers before posting, and should be a clear, visually squared image unless directed otherwise. Any imagery posted should avoid any visuals that could harm the brand.
When communicating on Social media, we also want to reiterate our core brand codes. This means regularly and consistently using our branded social media hashtags in our messaging. We also encourage our brand advocates and employees to use our branded social media hashtags in their organic messaging when mentioning Dordt. These include:
#DordtIsDifferent #WeServeWeSolveYouGrow #DordtMeansGrowth
Frequently Asked Questions
Dordt can answer any of your water management questions.
What is Dordt Water Management?
Dordt Water Management is a water management solutions company serving greenhouses, agricultural and horticultural businesses across North America
What does Dordt Water Management do?
Dordt Water Management creates irrigation and water storage solutions, such as custom tank builds, septic and maintenance for clients.
How do I reach Dordt Water Management?
Feel free to contact us or call us to speak to one of our qualified technicians.